Leave a Message

Thank you for your message. We will be in touch with you shortly.

Is All Data Created Equal?

February 23, 2021

Is All Data Created Equal?
Someone recently asked for data of my sold price vs. list price for the past year. This was an awesome opportunity to consider the topic of whether this should matter. I LOVE data. After all, I was a strategy consultant and Wall Street analyst. I earned a living parsing through data, then applying my understanding to predict the future. But not all data is created equal.
 
Let me highlight two examples for consideration. A few years ago, a single family home in Palo Alto was not selling. The listing agent reduced the list price to just under $1mn, which was far below the market value. An acquaintance thought she could buy the house for the list price. I had to break the news that the house would sell for over $2mn, as it should, and that the list price was a “marketing stunt” to grab attention. Did the listing agent outperform by listing the house for less than half of its market value? If an agent touts their ability to achieve a significant premium above the list price, I would question whether the agent really has their pulse on the market or whether the agent sets artificially low prices to bolster that particular data point to prospective sellers.
 
A second example points to the wonderfully human element of selling real estate, which is a core reason why I love my career. My sellers received numerous offers and chose one offer that left about $20k on the table. Why? Because the buyers’ story really resonated. They were a young family with a newborn. We learned that the mom was battling cancer, and the family wanted a peaceful home where the mom could comfortably get through her recovery. The sellers had lost their father to cancer and were immediately taken by this family’s story. In this case, the sellers were thrilled that they could bring joy to the buyers, even if they did not maximize the price of the home they were selling.
 
While I love data, what I value above all else is doing the right thing, in partnership with my clients. You determine what is most important to you, and we will be “Here to Protect Your Interests.”
 
#listingdata #realestatedata #datageek #canopyrealty #heretoprotectyourinterests

Recent Blog Posts

Stay up to date on the latest real estate trends.

A Trust Can Protect Your Interests

July 12, 2022

At Canopy Realty, we deeply believe in our firm’s mission that we are here to protect your interests.  When we work with clients, we consider you members of our family… Read more

2021 Bay Area Real Estate Market Update

December 25, 2021

COVID has caused a shift in buyer preferences. This has driven pricing up for some product types and in some markets, creating buying opportunities for the speculative… Read more

Development Journey: Approaching the Middle Phase

July 19, 2021

Despite making progress, we’re still not yet ready to submit plans for building approval in Pebble Beach. The property came with plans that the city and county had app… Read more

Have We Reached a Market Inflection Point?

July 3, 2021

The real estate market has been on fire. During the first half of 2021, Bay Area sellers have realized new price-per-square-foot records. Yet, I believe dynamics will … Read more

Development Journey: The Beginning

April 3, 2021

I’m looking forward to sharing progress reports as 1105 Wildcat Canyon Rd in Pebble Beach becomes a gorgeous modern home. Identifying this opportunity was somewhat eas… Read more

Is All Data Created Equal?

February 23, 2021

Someone recently asked for data of my sold price vs. list price for the past year. This was an awesome opportunity to consider the topic of whether this should matter.… Read more

Why Partner with Side Inc.?

January 29, 2021

Many real estate hobbyists might not be familiar with Side, and that’s on purpose. Side is a technology-focused brokerage that partners with top-producing agents to pu… Read more

Let's Talk

You’ve got questions and we can’t wait to answer them.